Notes from the workshop
Pricing, systems and compliance — written by the engineer, not a content farm.
·7 min
How to get more Google reviews — and why cadence beats total count
A practical system for collecting reviews consistently: when to ask, exactly how to ask, what to do about negative ones, and what never to do.
·7 min
Website or mobile app: which does your business actually need?
A practical decision framework: when a website is enough, when an app pays for itself, what each really costs, and the middle path most businesses miss.
·8 min
Why your business doesn't show up on Google — or ChatGPT — and how to fix it
The seven reasons small businesses stay invisible in search and AI answers: unverified profiles, wrong categories, stale reviews, inconsistent identity, thin websites — each with its fix.
·8 min
Starting a business in France as a foreigner: the digital side nobody explains
Beyond the paperwork: what to set up digitally from day one when starting a business in France — legal invoicing, domain email, Google presence and the systems that make a new company look established.
·7 min
The invisible half of professionalism: invoices, quotes, email and the systems behind your website
Customers judge you by what arrives after the first contact: the quote, the emails, the invoice. Why compliant invoicing, structured proposals and domain email shape your company's image more than your homepage.
·7 min
A professional online presence grows business 20–40% — and a landing page isn't one
Where the growth actually comes from when a company completes its online presence, why a single landing page produces almost nothing, and the five-minute test to know where you stand.
·8 min
What is GEO? Why AI engines now decide who finds your business
Generative Engine Optimization explained for business owners: how ChatGPT, Perplexity and Google AI pick which companies to recommend — and the practical steps to become their answer.
·8 min
How to stand out from competitors when everyone uses the same tools
When every business runs on the same platforms and templates, nobody stands out. How a presence, a system and an experience designed for you become a signature competitors can't copy.
·8 min
Custom website vs template: why your business deserves more than a copy
A template makes you look like everyone; custom makes you look like you. The real three-year cost, the hidden limits, and what changes when a site is designed around your business.
·7 min
Web agency vs software studio: which should your business hire in 2026?
Agencies rent tools and resell them; software studios own their stack. What that difference means for cost, ownership, speed and risk — and how to tell who you're really talking to.
·8 min
How much does a custom business system cost in Europe in 2026?
Real price ranges for custom POS, booking, CRM and dashboard systems in 2026 — what drives the cost, when custom beats off-the-shelf SaaS, and how to budget without surprises.